The advantage of discomfort
Discomfort, from a place of care, is one of the biggest gifts you can give.
That sentence can stop the conversation before it even begins.
Here’s the problem: Ideas that make a big impact will seem unreasonable at first. If they were reasonable, someone else would have thought of them already.
Unreasonable often means untried or unfamiliar. Unreasonable means that an idea deviates from your preconceived benchmark of what is reasonable.
But, in many cases, it’s not your idea that’s misplaced. It’s your benchmark.
We do this—not just with ideas—but with our own self as well.
We tell ourselves that it’s unreasonable for us to launch a new business, apply for a promotion, or ask for what we want—because we’re not good enough, smart enough, worthy enough, or fill-in-the-blank enough.
To be sure, life comes with real limitations.
But then there are the self-imposed limitations, where you stand in your own sunshine. You block your own wisdom. You become your own limit. You close doors before the universe even has the opportunity to open them. You turn into your own gaslighter—the one who manipulates you misleads you and makes you question your own reality.
“Birds born in a cage think flying is an illness,” the filmmaker Alejandro Jodorowsky purportedly said. But the caged bird is capable of flying regardless of how unreasonable it may seem to her. And so are you.
So stop stopping yourself. Don’t let unreasonable cage you in. Unreasonable is often reasonable not yet made reality.
Especially when it comes to healthcare the first impression of the person sitting on the other end is, ` That makes no sense, that is unreasonable or that will never work `
Before Covid that was even worse, everyone was thinking that healthcare can be only provided at the hospitals and that will never ever change, even thinking about it is a no-go.
Today, we need to democratize and decentralize the primary care and outpatient monitoring ecosystem in health care.PONS is focused on creating medical imaging networks by developing AI-driven consumer ultrasound technology allowing doctors to remotely scan, and monitor patients without needing to call them to the hospital.
As such, we took a step back and envisioned, how will healthcare look in 2030 in a decade? From now, we hope we will live in a world where everyone has access to health care.
Now you may ask, all of this could be enabled by one simple but fundamental shift in technology decentralized healthcare. Today, we're seeing a continuing and concerning trend where cities are building more and more hospitals to meet the demands of their growing populations. This may solve the problem for now, but it's incredibly expensive and not sustainable for the long term. So we began to think whether, in 2030, hospitals could consist of only crucial elements that require patients to be on site. All the other functions could be redistributed and made entirely mobile in a network of hyper-connected autonomous vehicles.
But let me share another use case, which explores this potential. Once you have this mobile unit, you can start to configure it to the specific needs of specific populations. Here. We see clusters of vehicles moving around town to manage population based on specific community needs. Various VE combinations could create pop-up environments for services such as health screening, respiratory treatment, or geriatric care. In times of emergency. These adaptive clusters will provide a dynamic response for incidents, natural disasters, or global pandemics, such as COVID 19 managing all of this from a care coordination center. The health system controller constantly evaluates the needs of each situation, redirecting relevant medical vehicles and resources to efficiently form proper hospitals. Could this be the future of decentralized healthcare, where we're able to bring healthcare to you in your moment of need?
The consumer—rather than health plans or providers—will determine when, where, and with whom he or she engages for care or to sustain well-being. Over the next 20 years, all health information will likely become accessible and—with appropriate permissions—broadly shared by the consumers who own it.