Here's to the crazy ones in Health Care
We need to find ways to make life easier for Health Care professionals and Patients
In 1997 Apple launched the now-famous “Think Different” campaign. At the center of the campaign was their TV spot, “The Crazy Ones.” Actor Richard Dreyfus provided the memorable voiceover:
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.
The ones who see things differently…They're not fond of rules. And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them.
Because they change things.
They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
The campaign is largely credited for sparking Apple's re-emergence.
It is hard to imagine adapting these approaches to health care. Highly regulated field and also a vertical that has not been disrupted too much. But isn’t it time to change that? Dont we need to find new technologies that can help both doctors and patients to be connected all the time and even perform remote medical imaging?
Shifting from the Medical Staff as Users to Patients as Users.
Shifting large hospitals as the only point of care centers to creating diagnostics and monitoring hubs on every corner in the city.
Monitor your own health and receive immediate feedback from doctors while you are at home or outside your country for business or pleasure. PONS changes what to expect from a traditional ultrasound.
Bring the ER to your home or street corner in real-time.
We don’t need to wait for another pandemic to hit the world, we can act now and provide a technology for everyone to use and access decent health care.